Integrated Marketing Program Specialist (One-Year Maternity Leave Contract)

Wanted: YOU, if you are a digital and content marketing specialist who can work across print and digital media, deliver consistent communications and branding, and create a seamless experience for our customers!

About Us: Health First Network is a Canada-wide organization of independent natural health and wellness retailers whose passion is to help people in their communities live healthier lives. The Members in our network offer consumers a broad range of select natural health supplements, organic foods, and health and beauty aids, along with the Health First brand of specialty natural health products. For 20 years, Health First Network has been building healthier Canadians by providing personalized advice and end-to-end natural health solutions for people across the country.

We are seeking a digital and content marketer to fill the role of Integrated Marketing Program Specialist on a one-year maternity leave contract.

About You: You are an enthusiastic content and digital marketer with 3-5 years of experience, including hands-on experience in e-newsletter and website development. You are able to work collaboratively as well as help lead our efforts to create a consistent brand presence across our various channels.

Fundamental Aspects of the Job:

  1. Digital Marketing Program: This is a core service that we provide to HFN Members, and it is broken down into both an e-newsletter and a website hosting service. One of your key roles will be the production and execution of this program, as well as onboarding new Members into the program.
  2. Communications: Communication and engagement with our Members is a top priority. HFN delivers a host of communications to and through our Member retail channel, including monthly Member e-newsletters, POS and conference materials, video and digital assets, seasonal magazines, and product info sheets. You will work with our Director of Marketing and design team to help roll these out. 
  3. HFN Website: We’ve got big plans for the redesign and relaunch of our website, and you will work with the website team and provide recommendations on best practices for maximizing all website-related KPIs.
  4. Content Creation: We hope you’re a great writer as we’ve got lots of opportunities to produce creative content for all of our channels, including print, social media, email, and the HFN website.
  5. Social Strategy: We’re looking for a strategic thinker who can help to guide and synchronize our social media efforts with our offline marketing initiatives.
  6. Marketing Campaigns: Your role will be to help execute HFN’s marketing campaigns, ensuring that our branding is consistent across channels.
  7. Performance Measurement: You will measure and report on the performance of marketing campaigns, assess performance against goals, and use this information to help improve and develop new campaigns and marketing initiatives.

Key Skills:

  • Post-secondary education in marketing, content marketing, digital media or a related field
  • 3-5 years of experience in content and digital marketing
  • Experience in implementing digital marketing best practices, knowledge of industry trends, and emerging techniques
  • Ability to write compelling content that engages, informs, and motivates our target audiences
  • Hands-on experience with e-newsletter development and basic understanding of web design principles and HTML code
  • Experience with social media platforms, ad placement platforms, and analytics (Facebook, Twitter, Pinterest, Instagram)
  • Experience with Google Analytics, Google AdWords, MailChimp, and WordPress
  • Experience with Adobe Creative Suite is an asset
  • Experience in a retail environment and passion for natural health products are assets

Character: If you are collaborative with a team-first philosophy and all-hands-on-deck attitude, we want to talk to you! Preference will be given to candidates with start-up or small-company experience who would love to make their mark in the natural health industry! 

Reports To: Director of Marketing
Employment Type: One-Year, Full-Time Contract
Location: Burlington, Ontario

Please send resume, portfolio of work, and salary expectations to careers@healthfirst.ca.