Tis’ the season! Let the holiday madness begin. Between hours of shopping, parties, events and celebrations; the holiday season can be a sneaky culprit that often takes the blame for skipped meals and unhealthy snacking during this busy time of year. While you may not always be able to control the food options at the abundance of celebrations you will be attending, you can be in control of the most important meal of the day. You guessed it… breakfast!

The cliché that breakfast is the most important meal of the day is true. After a night of sleep and regeneration, our bodies are starved for key nutrients to get us going and to operate optimally for the rest of the day. Our breakfast choices (and whether we eat breakfast or not) directly impact how well we function and what food choices we make.

Studies show regular breakfast skipping may lead to poor food choices and overconsumption later in the day. In addition, it can lead to weight gain over time, increased risks for diabetes and cardiovascular disease and negatively influenced attention-concentration and memory.

Having a nutrient-dense breakfast ensures optimal performance at school, work or in sports. The typical North American breakfast, however, usually includes processed, sugar-laden cereals, dairy products and coffee.

Nutritionally, a typical breakfast simply can’t compare to Vega One Nutritional Shake, which follows the key guiding principles of nutrition defined by Brendan Brazier, best¬selling author of The Thrive Diet and formulator of Vega.

Combining whole food goodness with fast food convenience, Vega is a simple, all-in-one nutrient-dense meal packed with organic ingredients such as hemp protein, yellow pea protein, brown rice protein, whole flax seed, chlorella and maca.

Clean, green and suitable for almost any kind of diet (including calorie-reduced, low-carb, low-glycemic, gluten-free, cleansing, elimination and vegetarian/vegan), Vega contains no animal products, dairy, egg, gluten, soy, added sugar, wheat or yeast. Nor does it contain artificial colors, flavors, preservatives, sweeteners, GMOs, herbicides and pesticides.

You have one opportunity every morning to get that advantage. If you’re looking to perform better and to stay focused for longer during this holiday season, eating a nutrient-dense, balanced breakfast is essential.  Just one serving of Vega One for breakfast will give you the nutrients you need to kick start your morning and your holiday activities. The best gift you can give yourself is your health, so be sure to add Vega One to the top of your shopping list this season.