At first glance, the term “plant-based diet” might seem self-explanatory—to eat a diet based on plant foods (in contrast to the standard North American diet that’s largely focused on animal-based foods). As a term, “plant-based diet” is often used interchangeably with “vegan” (a diet and lifestyle that avoids all animal products in food, cosmetics, and apparel). But while those who identify as vegan eat an exclusively plant-based diet, eating a plant-based diet can fall along a spectrum with as many variations as there are people to make choices about food.

We welcome everyone, no matter where you fall on the spectrum of a plant-based diet, because whether you’re adding one new plant-based food or 20, there are benefits to be found from making plants a bigger part of your life.

Compared to the average North American diet, plant-based diets are rich in everything you’ve been told to eat more of, including fiber from fruits and vegetables, and good fats from nuts and seeds. Eating more plant-based foods increase your intake of micronutrients, antioxidants, and phytonutrients which have health promoting benefits. Plant foods contain many beneficial compounds that support your body including the immune system, to body weight, to heart function.

We are excited to introduce some new sprouts to the Vega^® family. Enter HelloWellness™, a new sub line to Vega^® meant to deliver against 3 main pain points – Energy & Focus, Brain Health, and Gut Health. New need states. Here we’re still able to show up in the plant-based nutrition world but stand out in the functional product world. Say hello to feeling empowered by your health.

HelloWellness™ SPRING IN YOUR STEP™ will kick up your energy and focus with 100mg of caffeine to keep you energized and alert, like an on-switch for your day. Each scoop also has 15g of protein and 25 percent of the recommended daily value of vitamin D to help support the immune system. If you need an energy boost in your day, this Vanilla Cappuccino flavoured blend is perfect for you.

HelloWellness™ IT’S A NO BRAINER™ helps support brain health with 32mg of Omega-3 DHA from a plant-based marine algae, and it has 15g of protein and 20 percent of the recommended daily value of antioxidant vitamin C in every scoop. The Raspberry Blackberry flavoured blend is delicious.

HelloWellness™ YOU’VE GOT GUTS™ helps support a healthy gut with 5g of prebiotic fiber, and it has probiotics and 15g of protein in every scoop. This Choco-Cinnamon blend will help support you from the inside out.

Choose your favourite or try them all. Which one will you say hello to first?

About the Author: Vega

Vega is a leading plant-based protein powder brand. Since 2004, Vega has brought real, plant-based food ingredients together in purposeful combinations to help consumers get the nutrition their body wants, without compromise. All their products are vegan certified and Non-GMO Project Verified.