3c-wes-herring-gold-engHerring roe – the gold standard in omega-3s. Better for you, better for the planet.

How Sustainable are Your Omega-3s?
The humble herring is one of the finest sources of omega-3 fatty acids available and one of the most sustainable. Omega-3 fatty acids are essential for optimal health and brain function, and getting enough through diet alone is a challenge. While fish oils are a popular source of omega-3s, herring roe offers a superior source of omega-3s, both in health benefits and sustainability.

Whole Earth & Sea selects only the finest ingredients for the very best of what Nature has to offer. Pure Food Herring Gold™ uses the most eco-conscious marine source of omega-3s available. Herring is one of the main sources of food for the Norwegian people – often called the “silver of the sea” as a mark of its value – and Norway is home to rich herring fishing grounds. Every spring, herring flock to the Norwegian coast in droves to spawn, providing an abundant, highly renewable source of omega-3s.

Unlike traditional fish or krill oils, for which fish or krill are specifically harvested, herring roe is a by-product of an already thriving herring fishery. The herring become an important food source, while the roe become a highly beneficial health-promoting supplement – nothing goes to waste. As more and more people discover the remarkable health benefits of taking omega-3s, especially from marine sources, turning to herring oil for your fatty acids means no new fish are caught to meet a growing need for omega-3s.

Choosing what foods to eat, or what supplements to take, is about more than just your own health – it’s about the health of the planet we all share. Whole Earth & Sea sources omega-3s from herring oil in an environmentally friendly and sustainable manner. The Norway spring-spawning herring fishery is independently certified by the Marine Stewardship Council as part of their mission to protect marine habitat, and the abundant schools of herring in Norway’s frigid waters are not at risk for overfishing. Herring is classified as a “species of least concern” by the International Union of Conservation of Nature.

Herring oil, the “silver of the sea”, is more than the gold standard in ecologically friendly omega-3s – it’s also abundant in essential nutrients known to help enhance cognitive function and support brain health. Herring oil derived from the roe of Norwegian spring-spawning herring is rich in the omega-3 fatty acids DHA and EPA, as well as choline, an important nutrient for a healthy liver and cognitive performance, and the strong antioxidant astaxanthin.

Among marine sources of omega-3s, herring roe extract is uniquely suited to support human health. Herring roe contains the phospholipid form of omega-3 fatty acids EPA and DHA. This just happens to be the same form of omega-3s in our own human cells. That means our bodies can easily absorb them – and put them to good use! Additionally, herring oil doesn’t have the unpleasant fishy repeat often associated with fish oils.

Brain-boosting benefits aside, omega-3s have something to offer almost everyone. Those taking anticoagulants or blood pressure medications should talk to their doctor before taking any fish oil supplements, but the research points to one thing: omega-3s from herring roe are the foundation of good health – for you and for the planet.

Burri, L., et al. (2012). Marine Omega-3 Phospholipids: Metabolism and Biological Activities. Int J Mol Sci, 13(11), 15401–15419.
NPN 80048877 approved claims:
Source of omega-3 fatty acids for the maintenance of good health (EFSA, 2012; Simopoulos, 2007; Oh, 2005; IOM, 2002; Simopoulos, 1999)
Source of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) for the maintenance of good health (EFSA, 2012, Simopoulos, 2007; Oh, 2005; IOM, 2002; Simopoulos, 1999)
Helps support cognitive health and/or brain function (EFSA, 2012; van de Rest et al., 2008; Freund-Levi et al., 2006;Fontani et al., 2005b; Haag, 2003; Morris et al.,