11a-sisu-ester-c-1000-blA dose of Ester-C® a day keeps the cold and flu away

How many colds or flu do you get each year? One? Two? More? You are not alone. The common cold attacks the average adult two to four times per year and children are even more susceptible, contracting six to 10 colds per year. In fact 80% of all colds are contracted during the cold and flu season which lasts from September to March. The risk of catching a cold is much higher during this time for several reasons: the cold weather makes the inside of the nose dry and more vulnerable to infection, we spend more time indoors and are less active, the lower levels of sunshine translate into lower levels of vitamin D, which weakens our immune system, and kids are back to school where they are exposed to a variety of viruses and bacteria that they carry home. Cold and flu viruses account for the leading cause of doctor’s visits and missed days of work and school. But it doesn’t have to be this way. Ensure your immune system is strong and ready to fight off viruses by getting quality sleep, reducing stress, eating healthy, and getting support from key immune supplements.

Most of us have taken vitamin C to strengthen the immune system against bacteria and viruses with good results. Research shows that 1000 mg of vitamin C can prevent the common cold by 50% and greater benefits are seen with higher doses. The biggest drawback with regular vitamin C is that its absorption is slow and the body can’t store it longer than a few hours, meaning that you have to take it frequently throughout the day in order to keep your levels up. Thankfully, there is an alternative.

The unique formulation of Ester-C® goes above and beyond ordinary vitamin C. It’s a less acidic vitamin C that is gentle on the stomach and the only form with active metabolites which intensify its absorption and enhance its retention in the white blood cells of the immune system for 24 hours, providing advanced immune support and reducing the risk of cold and flu infections. In a 2014 clinical study , Ester-C® was shown to be more bioavailable and better retained in comparison to ascorbic acid and placebo, making it ideal for those concerned about optimal absorption and around-the-clock immune support.

Feel better, faster

Sometimes, despite our best efforts, a cold or flu virus manages to invade our body. Antibiotics are ineffective against viruses, and instead of choosing an over-the-counter remedy that simply masks the symptoms, opt for a natural alternative that stimulates the immune system to kill the virus before full-blown symptoms develop.

A combination of essential immune-boosting ingredients such as Ester-C®, andrographis, N-acetyl-L-cysteine (NAC), and echinacea, is proven to lessen the severity and duration of cold and flu symptoms effectively, without the side effects of common over-the-counter drugs. Echinacea has long been regarded as a powerful immune booster, helping the immune system to react faster and stronger to bacteria and viruses. NAC has special affinity for the upper respiratory tract, helping with any sinus, throat or chest infections and it is also known to have anti-viral properties and boost antioxidant levels.
Andrographis is an ancient Ayurvedic herb with cooling properties providing relief of flu symptoms, including fever and sore throat.

This season, ready your immune system to fight off cold and flu infections: eat healthy, get your rest, be active, and take Ester-C® every day – nothing else works like it to help support your body’s defence systems and help you feel at your best.