If you choose to supplement your diet with a calcium natural health product, it always helps to ask: “Where does this calcium come from?”

Is the calcium from limestone?

Many people think that all calcium natural health products come from the same source. In fact, many calcium products on the market are made with calcium carbonate derived from a kind of limestone.

Is the calcium from plants?

Bone Strength Take Care™ from New Chapter® is formulated with a plant source of Calcium. Our Calcium complex is derived from Lithothamnion, or Red Seaweed Algae, sustainably harvested from pristine shores along the Icelandic coastline. Bone Strength Take Care’s plant-sourced Calcium grows in a honeycomb structure and is extremely porous.

Non-GMO Project Verified
There’s another important factor when choosing a natural health product: considering its wider impact on human health and the planet. New Chapter has been working toward a sustainable world since we began in 1982. Part of this is an abiding commitment to avoiding genetically modified organisms (GMOs) whenever possible. Many of our products have already been granted verified status by the Non-GMO Project—including Bone Strength Take Care. In fact, New Chapter was the first natural health products company to achieve Non-GMO Project verification. We’re proud to be a leading advocate of the Non-GMO movement in the industry.

Why Take Supplemental Calcium?
Calcium is a mineral that’s vital for life, and we generally get our calcium from food. However, calcium is so important that if calcium levels in the body are low due to low dietary intake, the body will take calcium from the bones to maintain steady levels. Over time, this can lead to changes in bone health. In fact, both men and women begin to lose bone density every year starting in their mid-30s, and in women, the rate of loss will spike to 2-3% a year at the onset of menopause. These changes can lead to osteoporosis—where bone loss causes thin, weak bones prone to fracture. Osteoporosis affects nearly two million Canadians… and it’s considered a “silent” disease because bone loss occurs without obvious symptoms. Fortunately, there’s something we can each do to help support bone health each day, which is to make sure we get adequate calcium. Calcium intake may reduce the risk of developing osteoporosis when combined with sufficient Vitamin D, a healthy diet, and regular exercise.

Targeted Bone Strength Complex
Calcium is a critical mineral for bone health, and Bone Strength Take Care delivers a whole Calcium complex. Because the body needs more than calcium alone, Bone Strength Take Care is also formulated with TargetCal—a proprietary blend of vitamins. TargetCal includes fermented Vitamin D3, which helps in the absorption of calcium and phosphorus and also helps in the development and maintenance of bones and teeth. Bone Strength Take Care’s TargetCal also delivers natural-sourced Vitamin K2, which helps in the maintenance of bones. In addition, the Lithothamnion source of Calcium in Bone Strength Take Care delivers Magnesium.

Bone Remodeling: A Lifelong Process
Human bones are active living tissues that are constantly being created and then broken down to maintain health and function. This process of breaking down old bone and building new bone is called bone remodeling, and it begins at birth and continues throughout our entire lives. In fact, we remodel our entire skeleton every seven years—that’s a complete new set of bones in about 2,500 days.

This constant remodeling of our bones should give us confidence in our bone health—we probably wouldn’t want to live in the same house our entire life without remodeling, right? It’s good to know the structure of our bodies can be replenished and refurbished. It’s also important to know that calcium supports this process. Help support your structure with Bone Strength Take Care—plant-sourced Calcium from New Chapter!

Maintaining bone health daily can pay off, supporting quality of life for years to come!
Caution: Read the label and follow directions. This product may pose risks and may not be suitable for everyone.
© 2013 New Chapter Canada, Inc.