10a-newchapter-daily-multi-engNew Chapter® was the first Natural Health Products Company to be Non-GMO Project Verified

What are GMOs?
The term GMO is most commonly used to reference crop plants that have been modified through the gene-splicing techniques of biotechnology. This controversial science allows DNA from one species to be injected into another species in the confines of a laboratory, creating new combinations of plant, animal, bacteria, and viral genes that do not occur in Nature.

Are GMOs considered safe?
It depends on who you ask! All across the globe, environmental activists, public interest groups, and socially conscious consumers find the lack of independent scientific research on the impact of genetically modified foods to be cause for concern. In Japan, Australia, and all of the countries in the European Union, there are considerable restrictions or outright bans on the production of GMOs because they are not considered proven safe. In Canada, however, GMOs are allowed for commercial production.

What is the Non-GMO Project’s role?
There is currently no government-mandated labeling law to help consumers make an educated choice. In response to consumer concern, and with the initial goal of standardized labeling in mind, the Non-GMO Project was formed by a group of committed independent natural foods retailers. As the Project developed, it became clear that a third-party verification program was necessary to identify products compliant with a uniform definition of non- GMO. With the help of technical consultants, Food Chain Global Advisors, and a dedicated group of industry leaders, the Non-GMO Project has successfully created a collaborative non-GMO verification program. Working at every level of the supply chain, all the way back to the seeds, the Project’s role is to inspire and ensure viable non-GMO alternatives long into the future.

How do I know if the products I choose contain GMOs?
Products deemed compliant with the Non-GMO Project Standard are eligible to bear the Non-GMO Project seal. This verification mark indicates that a product has been produced in accordance with the best practices of the Non-GMO Project Standard, including the testing of risk ingredients. The Non-GMO Project Standard is a consensus-based document that has been crafted with the insight and expertise of dozens of individuals, reflecting a dynamic range of perspectives. It’s important to keep in mind that this program requires rigorous traceability practices to ensure GMO avoidance in products. You can tell a product has been verified if the Non-GMO Project seal is on the package. So, look for the seal where you shop—on foods, condiments, beverages, and on your supplements.

New Chapter’s Commitment
When the Non-GMO Project declared their charge—to inform consumers about avoiding GMOs (genetically modified organisms) in food and health products— New Chapter became the very first natural health product company to be Non-GMO Project verified. More than 85% of our products have now been granted verified status by the Non-GMO Project. Enrolling all of our products in the Non-GMO Project reflects our alliance with the best practices for GMO avoidance. It also demonstrates our continuous commitment to deliver the Wisdom of Nature™ in all our dietary supplements, with organic integrity and genetic honesty. We’re proud to be the leading advocate of the Non-GMO movement within the industry.